Privacy Policy
Trulemetry is a private, internal marketing analytics tool. It is owned and operated by Jason Simons, an individual ("we", "us"), and is used only by him and the small team that works with him, to analyze the marketing performance of the brands that team manages. There is no separate company.
This policy explains what information Trulemetry handles, how it is used, where it is stored and which service providers it passes through. It covers this website (www.convertallstars.com) and the application at app.convertallstars.com. Questions: [email protected].
1. Who uses Trulemetry
Only our own team members. Each one is given access individually and signs in with a one-time link sent to their email address. Nobody outside the team can create an account, and the Google accounts connected to Trulemetry are accounts our team already uses to manage the brands we work on.
2. Information Trulemetry handles
Team member account information
The email address of each team member, their name if provided, and which brands they can see. We do not store passwords.
Marketing data from accounts our team connects
A team member can connect the accounts used to manage a brand. Each connection is optional and can be removed at any time. When connected, Trulemetry reads:
- Google Analytics, Google Search Console and Google Ads — see section 4.
- HubSpot or Pipedrive — companies, contacts and deals from the brand's CRM, to relate marketing activity to the sales pipeline.
Public information about brands and their competitors
Publicly available information about the brands we work on and the competitor businesses we choose to track: public web pages, published pricing, public reviews, public social media profiles, public advertising libraries, and search-ranking estimates from commercial data providers. This is information about businesses.
Technical information
Standard server logs for the application (IP address, browser type, pages requested, time) and one sign-in cookie, described in section 8.
3. How the information is used
- To produce reports for our own team: where a brand's traffic and leads come from, how it performs in search, and how it compares with competitors.
- To generate summaries and recommendations from that data for our own team (see "AI processing" in section 6).
- To send team members their sign-in links and the plan emails they ask for.
- To keep the tool secure and working.
We do not sell this information, share it with advertisers or data brokers, or use it for advertising. It is not made available to anyone outside our team, other than the service providers in section 6 whose systems it has to pass through.
4. Google user data
This section describes exactly how Trulemetry accesses, uses, stores and shares data from Google accounts. The only Google accounts connected are ones our own team members authorize.
What Trulemetry accesses
| Google service | Permission requested | What is read |
|---|---|---|
| Google Analytics | View your Google Analytics data (read-only) | The list of GA4 properties the account can see, so one can be picked; then, for that property, aggregated reports — sessions, users, engagement and key events by date, channel, source, medium, campaign, device, country, landing page and website hostname — and the property's list of key events. |
| Google Search Console | View Search Console data for your verified sites (read-only) | The list of sites the account can see, so one can be picked; then, for that site, search queries, pages, clicks, impressions, click-through rate, average position and search appearance by date. |
| Google Ads | Access to your Google Ads account | The accounts that can be accessed, so one can be picked; then campaign, ad group, ad, keyword and search-term performance (impressions, clicks, cost, conversions and related measures) and campaign settings. Trulemetry only reads this data; it does not create, change or remove anything in Google Ads. |
| Google sign-in details | Your email address | The email address of the Google account that authorized the connection, so the tool can show which account is connected. |
How it is used
Only to show our own team the reports and recommendations for the brand that account belongs to: traffic and lead reports, search and keyword reports, and comparisons between paid and organic search. Reports from Google are aggregated statistics; Trulemetry does not request information that identifies individual website visitors from Google.
How it is stored and protected
- The access and refresh tokens Google issues are stored encrypted in our database.
- Report data is stored in our database, hosted in the United States, and is visible only to signed-in team members with access to that brand.
- Connections to the application and between its components are encrypted in transit.
How it is shared
Google user data is not shared with anyone outside our team. It passes only through the service providers needed to run the tool (section 6): our hosting provider, and — for the AI features — our AI provider, which receives aggregated report data such as search queries and traffic totals in order to produce the summaries and recommendations our team sees. We do not sell Google user data, share it with advertisers or data brokers, or allow it to be used to train generalized AI or machine-learning models.
Keeping and deleting it
- Disconnecting a Google service inside the tool immediately deletes the stored tokens, and Trulemetry stops reading from that service.
- Report data already imported stays with the brand, so its history remains available, until it is deleted on request or the brand is removed from the tool.
- A request to delete a brand's imported Google data can be sent to [email protected] at any time.
- Trulemetry's access can also be removed from the Google account itself at myaccount.google.com/permissions.
5. Legal bases (where applicable)
Where data-protection law requires a legal basis, we rely on our legitimate interest in analyzing the marketing of the brands we manage and in operating and securing the tool, and on the consent given when a team member connects an account.
6. Service providers the data passes through
Trulemetry is used only by our team, but like any web application it runs on other companies' systems. These providers process information only to supply their service to us; they are not users of Trulemetry.
| Provider | What for | What they receive |
|---|---|---|
| DigitalOcean | Hosting, databases and file storage (United States) | All application data |
| Anthropic | AI processing: summaries, classifications and recommendations | The business and marketing data needed for the feature being run — for example competitor web pages, public reviews, keywords, search queries and aggregated traffic figures |
| Resend | Sending sign-in links and plan emails to team members | Recipient email address and the message |
| DataForSEO | Search-ranking, keyword and public review data | The website domains and keywords being looked up |
| Browserless and Bright Data | Loading public web pages and public social profiles of the brands being tracked | The public web addresses being loaded |
| Google, Meta, HubSpot, Pipedrive | The connections and public data sources described in sections 2 and 4 | The requests needed to read the data |
AI processing. Some features send data to our AI provider to produce text shown to our team. We send only what the feature needs, and we do not permit the provider to use it to train its models.
We may also disclose information if the law requires it.
7. How long information is kept
Data is kept for as long as the brand it belongs to is being worked on in Trulemetry. When a brand is removed, its data is deleted from the live application; copies may remain in backups for a limited period before they are overwritten. Section 4 describes what happens to Google data specifically.
8. Cookies
The application sets one cookie, which keeps a team member signed in. It is essential to the tool and is not used for advertising or to follow anyone across other websites. This public website does not set cookies.
9. Your choices and rights
- Any connected account can be disconnected inside the tool, or from the account's own security settings.
- If you believe Trulemetry holds personal information about you, you can ask for a copy, ask us to correct it, or ask us to delete it, by writing to [email protected]. Depending on where you live, you may have additional rights under local law, including the right to complain to a data-protection authority.
10. Security
The tool can only be used after signing in, and only by invited team members. Connection tokens are encrypted, traffic is encrypted in transit, and access to the production systems is limited to the people who operate the tool. No system is perfectly secure; if we learn of a breach affecting personal information we will notify the people affected as the law requires.
11. Children
Trulemetry is an internal business tool and is not directed to children. We do not knowingly collect personal information from anyone under 16.
12. Where data is processed
Trulemetry is operated from, and stores data in, the United States.
13. Changes to this policy
If this policy changes we will update the date at the top of this page. If a change materially affects how Google user data is used, we will tell every team member with a connected account before it takes effect.
14. Contact
Trulemetry — operated by Jason Simons
[email protected]