Marketing analytics that tells you what to do next.
Trulemetry is a web application for marketing teams. It connects to a brand's Google Analytics, Google Search Console and Google Ads accounts, tracks the brand's competitors, and turns all of it into a short list of things worth doing this week — each one backed by the numbers it came from.
What Trulemetry does
One place for the questions a marketing lead asks every week: where is traffic coming from, what are competitors doing, and what should we work on.
Traffic and prospect actions
Sessions, engagement and the actions that mean a real prospect raised their hand, by channel, source and campaign — read from Google Analytics 4.
Search performance
The searches that bring people to the site and how the site ranks for them, from Google Search Console, alongside paid keywords from Google Ads.
Competitor tracking
Changes to competitors' pricing, positioning, features, content and search rankings, gathered from their public websites and public data sources.
Keyword gap
Keyword by keyword, where the brand and each competitor rank — with the team's own judgment on which keywords are relevant always taking priority.
A weekly plan
Proposed actions with the evidence behind each one. Nothing lands on the plan automatically: a person decides what the team commits to.
Did it work?
When an action ships, Trulemetry records the starting numbers and reports back on what changed afterwards.
How Trulemetry uses your Google data
Connecting a Google account is optional and done by you, one service at a time. Access is read-only: Trulemetry never changes anything in your Google accounts.
- Google Analytics (read-only) Reads reports from the GA4 property you choose — sessions, engagement and key events by channel, source, campaign, device, country, landing page and website — to show where traffic and prospect actions come from.
- Google Search Console (read-only) Reads search queries, pages, clicks, impressions and average position for the property you choose, to show search performance and find keyword opportunities.
- Google Ads (read-only) Reads campaign, ad group, keyword and search-term performance for the account you choose, to compare paid and organic search.
- What we don't do We don't sell your data, use it for advertising, or use it to train AI models. You can disconnect a Google account at any time from inside the app.
The full details are in our Privacy Policy.